Setting up your Marketing Photoshoot
1. Each department or
program wanting a photoshoot should select 2-3 scenes/environments that would
be realistic for that area of study. Example: a nursing professor might show students interacting
with a live patient, interacting with the SIMs, and utilizing a skill learned.
2. Determine and
select the students needed for each scene. The first scene may need one
individual, while the second scene may need 4-5. Different students should be
used in each scene to ensure the largest variety of uses as well as long-term
use of the photos.
3. Submit your request
to Liz Chrisman, Director of Photography, via this link: (https://www.atu.edu/marcomm/project-requests/photo-other.php) and provide some options of dates and time
frames for the shoot. Liz will work to determine a schedule based on the
various needs to make sure she has ample time to photograph all scenes.
4. Once a date is confirmed, your department will
need to reserve any needed classrooms and ensure talent is secured.
5. Depending on the nature of the photos, the
department may also need to communicate specific wardrobe choices to students.
We strongly advise against other schools' logoed t-shirts.
Day of Shoot Expectations
1. On the day before
the photos, confirm the classroom reservations and that the students will be
free during the time allowed for the photos.
2. If any scene setup
is needing on the day of the photoshoot, a representative from the area should
assist in this process to ensure the scene is accurate. For example, if a computer needs to be turned
on to a certain display mode, the representative would oversee this process.
3. During the
photoshoot time, a representative from the appropriate area should be on hand
to ensure the technical authenticity of photos. For example – if a piece of
equipment needs to be held a certain way, the representative would make sure
the shot is accurate.