1. Be mindful of how you use Heading Styles on your pages 
    Do not insert blank Heading tags and remove any blank ones you find. Refer to How to add or edit page headings for more information properly using Headings.

  2. Make sure headings are nested properly
    See How to add or edit page headings for information about nesting.

  3. Try to use different language to distinguish links from one another 
    Instead of “Learn More” for two different buttons on the same page, try using “Learn about X” and Learn about Y” as your link text. This helps users distinguish where links will take them.

  4. If a link opens a PDF, include “(PDF)” in your link text
    This helps users know they will be accessing a PDF and not expect another webpage. 

  5. Use specific language for link text
    Instead of “Read more about this
    here”, try “Read our XYZ Policy”. This lets the user known what the link is taking them to and helps users who utilize screen readers determine if they will be opening content relevant to the task they are performing. This tip is helpful for all users because everyone is helped by knowing if links they are clicking are relevant to their task or not.

  6. When to use Alt text for images

    1. Do not use alt text if the image you are adding to the webpage is 100% decorative and only there for visual interest. In OU Campus, when you add the photo to the page, press the space bar to add a space in the “Description” section. Insert the photo as normal.

    2. Do use alt text if the image you are adding to the webpage includes visual information important to viewers regardless of sight. This includes images with text, images that communicate content on the page, and images that add context to the page. Examples:

      1. Images accompanying news stories add context to the news stories

      2. Images of styled text such as logos, flyers, and other text graphics communicate to viewers visually and screenreaders cannot read the content because it is an image

      3. Images that communicate content include maps, diagrams, blueprints, renderings, etc.

    3. Examples of alt text that communicate image content or context:

      1. “Two students walk to class together on the first day of the Fall 2019 semester”

      2. “The XYZ event is Thursday, May 4, at 7:00pm”

      3. “The diagram shows a proposed campus building consisting of four stories, 8 classrooms, 4 offices, and a common area.”

  7. Check your documents for accessibility before you upload them
    Only upload documents you have confirmed are accessible. See How to make an Accessible Document for information about making accessible documents.