Use this worksheet to identify the goals, audiences, key points, and evidence you will want to address on your website.



  • Determine goals for your website. What do you want it to accomplish?

  • Who are the potential audiences you want to reach? How do those groups impact your goals?

  • What do you want viewers to think after viewing your homepage and how do they relate to the goals you identified?
    • List each key idea you want the viewer to have and map it to one or more of the goals

  • What information can you use to influence a viewer to think about the department the way you want them to? List supporting information for each key idea.

  • Now arrange the information you’ve identified as follows:
    • Goal 1
      • Key Idea 1
        • Supporting Info 1
        • Supporting Info 2
      • Key Idea 2
    • Goal 2
      • Key Idea 1
        • Supporting Info 1
        • Supporting Info 2
      • Key Idea 2

    • And so on until you have mapped all goals, key ideas, and supporting information

Once you have created your outline, use the tips from Writing for the Web I to write new text for your website.

If you would like assistance in this process, feel free to drop by a Web Workshop on Tuesday or Friday for help from the Web Team.